Born at theOpenAI-Ormeau LabsHackathon Oct 1st 2025

Lovable helps you build fastShouldable tells you if you should

Most startups fail because they don't solve a real problem. Validate your customer's problem before you build. Get real pain signals — and revenue potential — in days, not months.

Free during beta • No credit card required

68%

“of startups fail because they build
something nobody wants”

Joe Gorman
NDRC DogPatch Labs. Europe's most successful startup incubator

An idea you're excited about

Limited time and budget

No idea if anyone will pay for it

The Validation Journey

From idea to validated decision in 4 steps

STEP 1

Define

Your idea + target audience (ICP)

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STEP 2 • LIVE

Validate

Generate Mom Test questions + surveys

Try It →
STEP 3 • LIVE

Discover

Find pain signals in surveys + Reddit

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STEP 4

Decide

Build, pivot, or kill based on data

What's Live Today

Start validating right now with these tools

Help Us Build Shouldable

Vote on what you want next

Feature Ideation

AI generates feature ideas directly from validated pain signals

RICE Prioritization

Automatically rank features by Reach, Impact, Confidence, and Effort

Mockup Generator

Create testable mockups and submit to Prolific for real user feedback

PRD Builder

Auto-generate product specs and handoff docs for developers

Built by founders, for founders

SK
Sarah K.
B2B SaaS Founder

“Finally, a systematic way to validate before I waste time building.”

MT
Mike T.
Product Lead

“The Reddit pain detector alone saved me from building the wrong thing.”

Ready to validate your idea?

Stop guessing. Start validating.

Create Your First Survey →

Free during beta • No credit card required